Original Trade Card - "Aecht Franck"

By: Aecht Franck

Price: $10.00

Quantity: 1 available

Condition: Collectible-Fine

Views: 143

Text is in German. Original trade card with a color illustration of Vikings with their ships docked in a bay. A sign on a nearby building may depict coats of arms. No date, circa 1910s-1930s. 2 3/4" x 4 1/4." Trade card is virtually pristine and intact except for slight edge wear and some age toning on back. A Fine copy. There are two brief descriptions on back; one describes the illustration on front and the other promotes Aecht Franck. Trade card for Aecht Franck, a German coffee company that first specialized in chicory coffee and coffee flavorings. Aecht Franck was founded in 1828 by Heinrich Franck. Over the years, the company has introduced additional food products to its line of coffees including powdered sugar, spices, teas, and snacks. The company is still open to this day under the name, Franck. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, some trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.